Thank you for participating in this survey. Burger King Corporation is sensitive to the privacy concerns of visitors to its websites. The purpose of this Privacy Policy is to describe what types of information we collect from visitors to this website, (“Website”), the purposes for which we use the information, and what rights you have regarding your information.

The Website is operated by Burger King Corporation (“BKC”), and Service Management Group, Inc. (“SMG”), a provider of research services to BKC. In this Privacy Policy, Burger King Corporation and SMG are referred to collectively as “we”, “us” or “our”. Burger King Corporation is the sponsor and data controller of the Website. SMG will develop and host the Websites, collect and process data from the Website and provide other services such as customer service support for the Website. If you have any questions regarding this Privacy Policy or any other matter in connection with the Website, please contact


The survey contained on this Website is completely voluntary. As part of the survey, you voluntarily submit to us certain information regarding you and your experience at a BURGER KING® restaurant. Your completion of the survey constitutes your consent to the terms of this Privacy Policy.

The information you provide on the survey will be used solely for the purpose of conducting our consumer research program (known as Guest Trac(SM)) so that we can improve the experience of our guests at BURGER KING® restaurants.

We also collect information that is not part of the survey. Specifically, we will collect your IP address and browser type. We also use small text files, known as cookies, to recognize you as a repeat visitor to the Website. This information is used solely for the purpose of maintaining the integrity of our research. To the extent that your IP address may be deemed personal information, your electronic submission of the survey constitutes your consent to the collection and processing of the IP address.

The information we collect on this website will be transferred to the United States. You understand that the data protection laws of the United States may be less stringent compared to the data protection laws of your province, country, or other jurisdiction and consent to the transfer of this information.

We will not contact you for any purpose based on your completion of the survey, unless you ask us to contact you and we will not sell any of your information to any third party.


If you have any questions, comments or concerns regarding this Privacy Policy, please contact us at the following mailing address or email address:

Mailing Address:
Burger King Corporation
c/o Service Management Group
1737 McGee Street
Kansas City, MO 64108


Updated July 2009

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